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Real-Time Web Content Categorisation for OEM Partners Now Available

Three years after launching our third-generation Web Filter which is now delivering outstanding content filtering and web security for over 2.5 million users around the world, we are now making the technology available under license.

At the heart of our content filtering appliance is Tru-View Technology (TVT), a real-time content analysis and categorisation engine that accurately classifies a web page at the point of request and then applies the appropriate filtering policy.

TVT is now available as an OEM Software Development Kit (SDK) that allows other web filtering companies to quickly create real-time categorisation capability.

So why are we doing this?

The focus over the last few years has moved away from web filtering products products that provided URL content filtering to delivering broader web security products, where content filtering was a component. Indeed, according to Gartner, the URL filtering market is stagnant and all content filters now do an excellent job of categorising web content.

Tom Gillis, vice president and general manager for Cisco Security stated recently that 1 billion new web pages are created every day and that 80% of the Web is not categorised.

Now web security companies are waking up to the fact that delivering a product that only covers 20% of the Web presents a significant security, productivity and reputational risk for customers and it is only going to get worse.

If you check most of the web filtering vendors’ websites you will find that they say they already do real-time content categorisation. So what’s the point of licensing TVT?

The reality is that this appears to be mostly marketing hype - when we have taken a closer look at other “real-time” categorisation technologies, its usually best effort keyword analysis on the appliance or in the cloud, then sent on for manual categorisation if the page can’t be categorised.

We will be happy to talk to any web security companies out there who want to find out more information.

Read more in Bloxx’s original Press Release.

Posted in Web Content Filtering on 1 April by Webster | Permalink |